Long story short:
I have been a professional live and studio guitarist since age 16 and I’m currently signed to BMG Rights Management and Künstlerhafen. I’ve played with acts such as Ich+Ich, Lutricia McNeal, Natasha Thomas, Fahrenhaidt feat. Cassandra Steen and many more. I also had my own band Asher Lane signed to Warner Music and our song New Days spread in over 90 countries being picked by Nivea (Beyersdorf) for an international campaign. Besides that, I had finished my studies in business administration at the TU-Berlin and after joining the first X-Factor music TV-show in Germany and making it into the finals, I decided to teach others how to deal with licences all along the value chain of music.
After acquiring my third constant lectureship (UWL, HDPK, DPOP) and working with business greats such as René Rennefeld (ex BMG) and Dirk Mahlstedt (ex EDEL), I’ve found that there are so many funny misconceptions in the field of motivation of individuals and teams.
Time to share and laugh with you…